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Digital Marketing Course with AI

Best Cyber Security Course with AI In Pune With 100% Placement Assistance

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4.8
2,100+ Rating
20,000+ Students
By TECHNOGEEKS X AI
  • Last updated 02/2026
  • English
  • Certified Course
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What you'll learn

The Digital Marketing Course in Pune by Technogeeks X AI is designed to help students, entrepreneurs, and professionals master the most in-demand digital marketing skills required to grow businesses online.

This industry-oriented program introduces learners to SEO, Social Media Marketing, Google Ads, Website Development, Content Marketing, and Performance Marketing using real-world tools and strategies used by digital marketers globally.

The course begins with the fundamentals of marketing and digital marketing, helping students understand how online platforms are used to promote products, services, and brands. As the course progresses, learners gain expertise in search engine optimization, paid advertising, social media campaigns, and website optimization techniques.

Students will gain hands-on experience with real digital marketing tools including Google Analytics, Google Search Console, Meta Ads Manager, Google Ads, WordPress, and marketing automation tools.

Digital marketing is one of the fastest-growing industries worldwide, with companies constantly seeking professionals who can help them increase their online presence, generate leads, and grow revenue through digital channels.

  • Real-Time Digital Marketing Projects
  • Hands-on SEO and Google Ads Training
  • 60+ Hours of Instructor-Led Training
  • Industry-Experienced Trainers
  • Practical Marketing Tools & Campaign Strategies
  • WordPress Website Development Training
  • Resume & Portfolio Building Support
  • Mock Interview Preparation
  • Internship and Certification Support
  • Placement Assistance

Digital Marketing Training Program

The Digital Marketing Certification Training by Technogeeks X AI helps students understand how businesses use online platforms to attract customers, generate leads, and increase brand visibility.

Digital marketing combines search engines, social media platforms, paid advertising, and content strategies to reach the right audience online.

During the training, students learn how to plan digital marketing campaigns, analyze performance metrics, optimize websites for search engines, and run paid advertising campaignson platforms such as Google and Meta.

The program includes live campaign demonstrations, practical assignments, and real-world marketing case studies to help students understand how digital marketing works in real business environments.

Students will learn

  • Digital Marketing & Online Marketing Fundamentals
  • Website Development using WordPress
  • Search Engine Optimization (SEO) Techniques
  • Keyword Research and Website Audit
  • Google Analytics & Google Search Console
  • Social Media Marketing (Facebook, Instagram, LinkedIn)
  • YouTube Marketing & Video Promotion
  • Google Ads & Search Engine Marketing (SEM)
  • Content Marketing & Graphic Design Basics
  • Email Marketing & SMS Marketing
  • Affiliate Marketing & Blogging
  • Online Reputation Management (ORM)
  • Influencer Marketing Strategies
  • Digital Marketing Planning and Reporting

Flexible Learning Options

To make learning convenient and accessible, Technogeeks X AI offers multiple training formats:

  • Classroom Training
  • Online Live Instructor-Led Training
  • Hybrid Learning Mode

Students can choose weekday or weekend batches based on their schedule.

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Course Content

  • Meaning and definition of marketing
  • Types of marketing
  • History and evolution of marketing
  • Why marketing is important for businesses
  • Branding case studies
  • Difference between marketing, sales, and advertising
  • Practical marketing use cases
  • Introduction to data-driven marketing
  • Python use cases for basic marketing data analysis

  • What is digital marketing?
  • Scope of digital marketing
  • Digital marketing vs traditional marketing
  • Importance of digital marketing today
  • Career opportunities in digital marketing
  • Types of digital marketing channels
  • Latest digital marketing trends
  • Case studies of digital campaigns
  • How digital marketing works (end-to-end flow)

  • Understanding AI in digital marketing
  • Benefits of using AI in marketing
  • Overview of popular AI tools (ChatGPT, Copy.ai, Rytr, HeyGen, Google Gemini, QuillBot)
  • AI-powered audience targeting and segmentation
  • AI for content ideas, captions, blogs, and ad copies
  • Role of generative AI in faster campaign creation
  • AI-driven personalization and recommendations

  • What is a website and how it works
  • Importance of websites in digital marketing
  • Types of websites (business, eCommerce, blog, portfolio)
  • Static vs dynamic websites
  • Introduction to HTML and CSS
  • Introduction to CMS and types of CMS
  • WordPress overview, installation, themes and plugins
  • WordPress basic settings
  • Domain and hosting purchase and concepts
  • Website structure and page building with Elementor
  • UI enhancement and CSS
  • Website security basics (SSL, HTTPS)

  • Understanding business goals
  • Identifying target audience
  • Market and competitor research
  • Selecting suitable digital marketing channels
  • Content and creative planning
  • Campaign setup, tracking, and optimization

  • What are search engines?
  • Types of search engines
  • How search engines work
  • Search engine ranking process
  • Role of keywords in search
  • Crawling, indexing, and retrieval
  • Importance of backlinks
  • User signals and user experience
  • Algorithm updates overview
  • What are algorithms? Role in Google search
  • Major Google algorithms: Penguin, Hummingbird, Pigeon, PageRank, Mobile-friendly update, Core updates

  • What is SEO?
  • Types of SEO
  • Black hat SEO
  • White hat SEO
  • Grey hat SEO
  • SEO lifecycle
  • SEO ranking factors

  • Google Keyword Planner overview
  • Importance of keyword research
  • Accessing Google Keyword Planner
  • Discovering new keywords
  • Primary, secondary, short-tail, and long-tail keywords
  • Other keyword research tools
  • SEMrush overview and use cases

  • What is on-page SEO?
  • Keyword placement and optimization
  • Title tag and meta description optimization
  • Heading structure (H1–H6)
  • Content optimization
  • URL structure
  • Image optimization
  • Internal and external linking
  • Footer optimization and UX signals
  • On-page SEO best practices
  • Website audit process
  • User experience and UI improvements
  • Mobile optimization and responsiveness testing
  • SEO-based navigation improvements
  • HTML validation

  • Monitoring SEO strategies and SEO reporting basics
  • Importance and types of backlinks
  • Backlink generation methods
  • Directory submissions and business directories
  • Article marketing and press release submissions
  • Blog creation, promotion, and blog commenting
  • Forum and Q&A platforms
  • Social bookmarking
  • Sitemap and search engine submissions
  • SEO tools overview

  • Website loading speed optimization
  • XML and HTML sitemaps
  • Canonical tags
  • Redirection codes
  • Robots.txt file
  • Domain authority and page authority
  • Spam score
  • Technical SEO tools
  • Backlink types: Dofollow and Nofollow links
  • Improving domain authority

  • Importance and what is local SEO
  • How local SEO works
  • Local ranking factors
  • Google Maps ranking
  • Local keyword implementation
  • Location targeting strategies
  • Google Business Profile setup
  • Introduction to voice search
  • Voice search SEO strategies
  • Do's and don'ts of voice optimization
  • YouTube Studio video setup
  • Understanding keyword cannibalization
  • Google guidelines for cannibalization
  • Negative effects of keyword cannibalization
  • Fixing and preventing cannibalization

  • Site addition and verification
  • Settings and configurations
  • Coverage and indexing reports
  • Crawl errors and crawl stats
  • URL inspection
  • Search performance analysis
  • Backlinks and internal links
  • Sitemaps and URL removal
  • Mobile usability and Core Web Vitals
  • Structured data
  • Manual actions and security issues
  • User permissions
  • Website data analysis and live practical exercises

  • Introduction to analytics and how analytics works
  • GA4 account setup
  • Tracking code implementation
  • Goals and events
  • Bounce rate and optimization
  • Campaign performance tracking
  • Audience, acquisition, behavior, and conversion reports
  • Custom dashboards
  • Data interpretation and recommendations

  • GTM basics and setup
  • Tags, triggers, variables
  • Website tracking setup
  • GA4 event tracking
  • Google Ads conversion tracking
  • Meta pixel tracking
  • Lead and form tracking
  • Remarketing tags
  • Ecommerce tracking
  • UTM and funnel tracking
  • Testing and debugging
  • Live practical implementation

  • Social media fundamentals
  • Importance of social media
  • SMO vs SMM
  • Social media strategies
  • Engagement and branding
  • Content planning and scheduling
  • Community building
  • Social media analytics
  • Influencer collaboration basics

  • Content writing fundamentals
  • Content marketing 7-steps strategy building process
  • Article vs website content
  • Topic selection and content research tools
  • Content structure and image combination
  • Introduction to Canva
  • Graphic design principles
  • Designing images, logos, and posters
  • Creating PDFs, PPTs, and brochures
  • Video and visual content basics

  • Facebook and Instagram branding
  • Business account setup
  • Paid and organic strategies
  • Ad objectives and targeting
  • Budgeting and creatives
  • Pixel and conversion tracking
  • Insights and reports

  • LinkedIn branding
  • Profile and company page optimization
  • LinkedIn ads overview
  • Campaign setup
  • Audience targeting
  • Lead generation forms
  • Analytics and reporting

  • Automation concepts
  • Automation tools overview
  • Content scheduling
  • Analytics and reporting
  • Competitor tracking
  • Dashboard setup

  • Channel creation
  • Video optimization
  • YouTube ads
  • Analytics and performance tracking
  • Video importance and editing tools
  • Video creation process
  • Platform-wise posting
  • Introduction to podcast marketing
  • Performance tracking

  • Quora marketing basics and organic strategies
  • Paid campaign setup on Quora
  • Pixel implementation and campaign optimization
  • WhatsApp marketing basics
  • Business account setup
  • Catalog creation
  • Broadcast and group marketing
  • Quick replies and labels

  • SMS marketing basics
  • Bulk SMS setup
  • Campaign creation
  • Tracking and reporting

  • Email marketing fundamentals
  • Email server basics
  • Bulk email challenges and solutions
  • Email tools
  • Template design
  • Campaign tracking
  • Types of email marketing campaigns

  • SEM fundamentals
  • Paid vs organic traffic
  • SEO vs SMO vs SEM
  • Search, display, and video ads
  • Conversion tracking
  • Remarketing
  • Campaign optimization

  • Account setup and structure
  • Dashboard navigation
  • User access and permissions
  • Ad copywriting
  • Campaign and ad group management
  • Policy guidelines
  • Reporting and analysis

  • What is performance marketing
  • CPC, CPM, CPA models
  • ROAS and ROI deep understanding
  • Funnel-based ad strategy
  • Lead generation campaigns
  • Ecommerce performance campaigns
  • A/B testing fundamentals
  • Landing page optimization

  • Understanding ROI
  • Maximizing ROI by industry
  • AdSense setup and approval process
  • Revenue optimization
  • YouTube monetization

  • Ecommerce marketing overview
  • Ecommerce SEO
  • Affiliate marketing in ecommerce
  • Marketplace vs website selling
  • Play Console overview
  • App performance reports
  • Store listing optimization

  • Affiliate marketing basics
  • Platforms and tools
  • Revenue calculation

  • Blogging fundamentals
  • Platform setup
  • Content publishing
  • SEO and analytics for blogs
  • Influencer marketing overview
  • Campaign strategy
  • Finding and working with influencers

  • Freelancing basics
  • Earning platforms
  • Content promotion

  • ORM fundamentals
  • Importance of reputation
  • ORM tools and strategies
  • Brand case studies

  • Digital marketing planning
  • Acquisition, conversion, and retention strategies
  • Reporting and re-implementation
  • Competitive analysis
  • Internal and external factor analysis (SWOT & PEST)

  • Resume formats
  • Resume writing
  • LinkedIn and digital profiles
  • Cover letter basics

  • Interview process overview
  • Technical and HR questions
  • Mock interviews (one-to-one)
  • Communication and confidence building
  • Body language and etiquette

  • Product or service definition
  • Market research
  • Campaign planning and execution
  • Performance analysis
  • Final presentation

  • Expert guidance for digital marketing portfolio building
  • Portfolio based on latest industry requirements
  • Personal portfolio evaluation and improvements
  • Strong portfolio to boost job and placement chances
  • Get the right career start in digital marketing

  • Introduction to AI security concepts
  • Security risks in AI platforms
  • Prompt injection attacks
  • Safe prompt engineering practices
  • Preventing data leakage in AI tools

  • Risks of data sharing on AI platforms
  • Protecting sensitive data in AI systems
  • Secure API usage with AI models
  • AI compliance and data privacy policies
  • Best practices for using AI tools securely

Requirements

  • Basic computer and internet knowledge
  • Interest in Cyber Security and Ethical Hacking
  • Graduate or pursuing degree (any stream)
  • Laptop with minimum 8GB RAM and stable internet connection

Description

  • 60+ hours of industry-focused Cyber Security training
  • Learn Ethical Hacking, Network Security, and Vulnerability Testing
  • Hands-on practical labs and real-time projects
  • Certification, placement assistance, and interview preparation

Instructor

Prashant Sir
Advanced Educator
  • 2,100+ Reviews 4.7 Rating
  • 20,000+ Students

Our instructor is an experienced professional specializing in Digital Marketing, AI-powered marketing strategies, and advanced online marketing training.

Review

4.7
Course Rating
63%
29%
6%
1%
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₹25,000 ₹30,000
10 Years of Excellence
360-degree program
  • AI IntegratedYes
  • Practical LearningYes
  • LecturesLive
  • Skill LevelBasic to Expert
  • QuizzesYes
  • CertificateYes
  • Live Doubt Clearing Yes
  • Placement CallsYes
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Frequently Asked Questions

1
What skills are needed for a Digital Marketer?

Ans:
Digital marketing requires multiple online marketing skills. Important skills include SEO, Social Media Marketing, Content Marketing, Google Ads, Email Marketing, Web Analytics, Conversion Optimization, and AI tools used for marketing automation.

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2
What is the salary of a Digital Marketer in India?

Ans:
Digital marketing salaries depend on experience and skills. Entry-level marketers earn ₹2.5–5 LPA, mid-level ₹5–8 LPA, and experienced professionals can earn ₹8–12+ LPA depending on company and location.

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3
Who is eligible for Digital Marketing training?

Ans:
Anyone interested in online marketing can learn digital marketing. Students, graduates, business owners, entrepreneurs, and working professionals can join digital marketing training programs.

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4
Why learn Digital Marketing in Pune?

Ans:
Pune is a growing hub for startups, IT companies, and marketing agencies. Learning digital marketing in Pune provides better exposure to real projects, internships, job opportunities, and industry networking.

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5
Will I get placement after the Digital Marketing course?

Ans:
Yes, placement assistance is provided after completing the course. Students receive resume support, interview preparation, and job opportunities with digital marketing companies and agencies.

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6
What are the Digital Marketing course fees in Pune?

Ans:
Digital marketing course fees usually depend on the training institute. The average course fee is around ₹25,000 including real-time projects, training sessions, and certification.

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7
How long does it take to complete a Digital Marketing course?

Ans:
The duration of digital marketing training is usually short. Most digital marketing courses take around 1–3 months including practical projects and live campaign training.

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8
What job roles are available after Digital Marketing training?

Ans:
Digital marketing offers many career opportunities. Popular roles include SEO Executive, Social Media Manager, PPC Specialist, Content Marketer, Digital Marketing Executive, and Performance Marketer.

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9
Do you provide internships in Digital Marketing?

Ans:
Yes, internships are provided with the course. Students work on real-time marketing projects and receive a 3-month internship certificate to strengthen their resume.

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10
Can I pay the Digital Marketing course fees in installments?

Ans:
Yes, installment payment options are available. Students can pay the course fee in two installments with a registration fee and remaining balance later.

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The Complete Digital Marketing Course with AI 2026: From Zero to Expert!
₹25,000 ₹30,000

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